Cybersecurity messages are often ignored, while phishing emails get clicks. Why?

Because cybercriminals understand human behaviour better than most security teams. Marketers, however, excel at capturing attention, driving engagement, and influencing behaviour. So, what if we used those same strategies to improve cyber awareness?

This session explores how marketing psychology can make security training more compelling and effective.

Key Takeaways:

• How marketers use persuasion, emotion, and behavioural triggers to drive action - and how security teams can apply them.
• The power of captivating messaging and storytelling to make security awareness stick.
• Practical ways to transform security training into engaging experiences.