Traditional security awareness metrics often focus on surface-level indicators, such as training completion rates or phishing click rates. that fail to capture meaningful behavioural change. The key question is: Are you measuring performance or real impact?​

In this talk, ThinkCyber's CEO and Co-founder, Tim Ward, will discuss how to transition toward metrics that reflect genuine behavioural changes while ensuring compliance and effectively measuring the impact of your security awareness initiatives. ​

Tim will cover what to measure to provide deeper insights into security culture, the tools available for tracking progress over time, and how to present these findings effectively to leadership. ​

By leveraging behavioural science and meaningful data, organizations can move beyond compliance and successfully influence employee behaviours, thereby reducing operational risks and enhancing their overall security posture.​