Every day, your brand faces risks you might not even see—fake websites using your logo, leaked data showing up on the dark web, or social media impersonators tricking your customers. These threats can start small but quickly spiral into serious damage if they’re not caught early. In this talk, you’ll learn how to identify the early warning signs, monitor external threats that slip past traditional security tools, and focus on the issues that truly matter—before they escalate. With practical examples and actionable insights, it’s all about staying one step ahead to protect your brand and your customers.