Just like the Titanic didn't prepare for icebergs, thinking it was unsinkable, many businesses fail to prepare for the relevant cyber security threats they could face. This talk will focus on Cyber relevance, ensuring that when you are buying services and tools from vendors, they are relevant for your business, and how to communicate to the board to ensure you secure the budget you need, to ensure you have the lifeboats you need in the event of icebergs.